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Who We Are

True Fit is the industry's leading consumer experience platform leveraged by apparel and footwear retailers to decode fit and size and connect shoppers with only what they love. It has organized and connected the broadest footwear, apparel and consumer data in the world to provide best in class fit recommendations covering the industry’s brands and styles. The platform unites social, general and personalized fit guidance into one cohesive experience, driving shopper confidence and loyalty.

Through serving shoppers across its network of retailers’ websites, True Fit delivers rich datasets back to retailers to inform their strategies and initiatives - from marketing and merchandising to sourcing and product development.  These data sets serve a tremendous need in today’s shifting market - who is this new shopper and how can they be met with relevance?

True Fit is led by an experienced team of executives and leaders from fashion, retail, big data and ecommerce, and is backed by top investors.